In your jewelry making career, such moments may come when you need to buy wholesale diamonds for the piece you are working on. There is not any difference in buying diamonds or any other gem. But it is not all about choosing the right size or shape of the diamond for the piece you are making as you have to consider many other things when purchasing a diamond.

Cut, Clarity, color and carat weight are those 4Cs that one must consider when buying a diamond. They all are considered must as you want to make jewelry as beautiful as possible. Diamonds should not always overpower the whole piece but they are often the center of attention and serve as the compliment for the whole piece.

It is not the shape of the diamond that always represents its cut but it is the way and quality that are represented by its cut. It is also the cut that determines the shine and fluorescence of the diamond and its shape is considered a second factor or after thought regarding quality of the cut.

Clarity is not all about how clear the diamond looks, contrarily; it represents perfection or imperfection of a diamond. Imperfections can be both internal as well as external. A diamond is quite expensive if it does not have any imperfections.

Though diamonds come in many colors, white and yellow are most common. Some other colors are also available but they are rare and quite expensive. However, the color that you must not try is the blue white diamond. Your jeweler may tell you that it is rare quality diamond but it is an inferior diamond in fact and you must not choose it.

For your customers, the diamonds carat weight have enough importance. There must be an attached certificate with large diamonds and can also request for it from the company whom you are making your diamond purchase. Walk away if they refuse to provide a certificate from a reputable grading company like GIA.

Diamonds are considered the most popular as well as the most beautiful gemstones in the world and that is why people do more work and give much consideration while buying diamonds for jewelry wholesale. Diamonds are also the most durable stones on the earth and under the earth as well.

Source: Compliment

So you want to sell your jewelry? Well, selling
jewelry wholesale is a big business, and you
definitely need a catalog of your offerings! Making
a catalog isn’t as difficult as you might think. First,
you have two options: an online catalog or a print
catalog. The choice is yours.

Overall, an online catalog is the least expensive
way to advertise your jewelry wholesale company,
but with all of the online jewelry stores and online
wholesalers, it may not be the most effective way
to make sales. A print catalog should strongly be
considered for a direct mailing.

If you make your own jewelry, you will need to get
professional looking pictures of the jewelry - preferably laid on a
velvet setting. Black or blue velvet will bring out the
jewelry the most. You can be the photographer
yourself with a digital camera, or have a
professional take the photographs. Generally, It is cheaper to
do it yourself.

Load the pictures up onto your computer, and use
publishing software, such as Microsoft Publisher to
design and layout your catalog. This may take a
little time and patience, but it is much cheaper than
having someone else do it.

Since you will need hundreds, if not thousands of
copies of your catalog, your best bet will be to save
the catalog on a CD and bring it to a print shop that
can cover the job. This will cost money -
Particularly since the pages need to be glossy and
in color, and the catalog will need to be bound -
but this expense will be well deserving it if you will be
doing a mass direct mailing.

In order to do a mass direct mailing, you merely
find a reputable company who either sells mailing
lists or does the mailing for you. You can actually
request lists of mailing addresses where the person
has stated an interest in purchasing wholesale
jewelry - or any other criteria that you set. In most
cases, it is best to have the company handle the
mailing for you. They will get the best rates on the
mailing since they can use the bulk mail rate.

Make sure that you use an honorable printer, and a
reputable direct mail company! This is investing
in the future of your business, and your jewelry
wholesale catalog needs to be flawless in every way -
and the mailing needs to go off without hassle!

Source: Advertising