Creating Brand Awareness with Personalised Pens
Personalised pens are of utility to consumers, and so you can afford and indeed will benefit from comprehensively distributing personalised pens extensively across all target markets.
Giving personalised pens to your employees
The employees of your business provide the first route for personalised pen marketing. Give each a pot full of pens for their desk so their always to hand. With such a healthy supply, they’ll be sure to always have a pen available to distribute during client meetings, either in your office or theirs.
If you encourage it, your employees might then begin taking home a handful of pens to their kids at the beginning of term - they’re going to have to buy pens anyway, so might as well support the company and save a few pounds! For those companies targeting children, this is already an effective means to expose kids to your brand. Although in a few cases schoolchildren may in fact be your target market, for most businesses they’re not. However, kids always misplace their pens, and so your pens will soon end up all over the place. As a result these personalised pens will, far from being trashed, instead end up on the desks of mothers and fathers who might just become customers.
If you’re concerned about the environmental impact of all these pens, the alternative eco pens are friendly to the environment.
Giving personalised pens to existing customers
It’s much easier and cost-effective to sell to someone who’s purchased from you before than to overcome the fears and doubts of customers buying from your for the first time. By exploiting personalised pens when marketing to existing customers, the incremental repeat business will increase the long-term value of that customer.
Opportunties to give personalised pens to existing customers come during one-on-one meetings, promotional events, and when sending marketing material through the post. For particularly valued customers, They can also be given as standalone gifts if you choose the right pen.
Personalised Pens for future Customers
Of course we also wish to target new customers with our personalised pens.
There are many opportunities to give promotional pens to potential customers, such as exhibitions, tradeshows, conferences, seminars, press releases, and supplier meetings. For example, why not go to different tradeshows for different industries, allowing you to customise your pen designs to achieve a higher response rate.
The point is to get your pens into the marketplace, because due to their utility, once out of your hands they will naturally disseminate and become widely distributed, circulating among different groups of people. Having your logo printed on the pen, this boosts your brand recognition, and studies have shown conclusively that a recognised brand, even the simple recognition facilitated by using a personalised pen, has a significant competitive advantage over a completely unfamiliar brand.
Foremost Products offer a range of personalised pens at wholesale prices, including eco pens and many other types and styles.
- David Ross
